I don't get it
A lot of engine companies have come and gone, none with the reputation of either Lycoming or Continental and yet, when they release a new engine they all seem to say, "The engine cost will be competitive with a new Lycoming or Continental engine of similar power output."*
I would think they should sell a number of their new engines at 1/2 the cost of a competitive Lycoming or Continental until they build up a good reputation. Granted that is expensive but it should be figured into the R&D costs.
That might entice more people to try out their engines, give them feedback, and build up a good reputation. Otherwise, the for the money the builder invests, he/she might think, "I should have bought a Lycoming/Continental for the same money and had a lot less installation and operational hassles."
Thoughts?
*Quote from Adept Airmotive's web site.