Mine are powered up with the master switch. Not really sure how you would power them before that point unless you're talking about some kind of separate dedicated on off switch running straight from the battery, which could really be a recipe for disaster in a variety of ways.
It's in the installation instructions to do it that way. Here's a cut and paste from page 26 of the install manual:
Notes:
1. Battery power to ignition should switch ON with main bus.
2. “P” models - Do not switch 12/24 V supply OFF/ON except when testing the internal alternator.
MAIN BUS
3. Use p-lead to stop the ignition/engine, not the 12 V supply.
4. Idle current draw (not firing) is approx. 20ma, while max current draw (firing at max rpm) is approx 0.25 amps 5. When installing two (2) E-MAGs, use a separate Circuit Breaker and separate Test Switch for each unit.